Today, fashion expressions in business environments are Digital Marketing and SEO. We hear everywhere that they guarantee a company's success and are the driving force behind sales. After all, what do these buzzwords mean? SEO, from the English Search Engine Optimization, means “website optimization processes” so that they become more sensitive to search engine searches, in particular, Google. This means that websites need to be built according to these techniques. They are what allow Digital Marketing gurus to post accurate ads according to the content sought by Internet users. The consequence of using SEO techniques is the better placement of a website on a search results page.